Daunting to More DOable: You CAN Make it Rain
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Description
The legal marketplace has changed. Rainmaking advice should too.
Daunting to MORE DOable , the fully updated second edition of Karen B. Kahn’s acclaimed 2015 book Daunting to DOable , offers rainmaking strategies and coaching for a NEW era—business-forward, knowledge-rich, aligned with what in-house counsel value, and responsive to today’s legal marketplace.
A psychologist, senior coach, speaker, and close observer of the legal marketplace, Karen offers more than a process. She offers a methodology for building and sustaining value-based client relationships that deepen over time, expand opportunity, and generate ongoing work. This book helps lawyers, practice groups, leaders, firms, and business development teams move through the roadblocks that make business development feel daunting—psychologically and practically.
This edition addresses cross-selling, the leader’s role in building a thriving business development culture, and the growing importance of AI in individual lawyer business development.
For Law Firms, Leaders, and Lawyers
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