Land It in the Dirt World: Digital Marketing Playbook for Land Clearing, Excavation, and Demolition Contractors

If you run a land clearing, excavation, or demolition business — this is the marketing playbook nobody handed you. Real strategies that turn search results into ringing phones, turn phone calls into sales calls, and turn sales calls into scaled, profitable businesses. No guru fluff. No corporate jargon. No leverage synergies garbage. Just what works for the guys actually running crews and machinery in the dirt world.

What's inside: How to win Google Maps and the local 3-pack — where 60–70% of local calls really come from Google Business Profile optimization — the exact moves that get a half-finished GBP into the top of the Map Pack AI search optimization — what to do now that ChatGPT, Google AI Overviews, and Perplexity are showing up before the blue links Paid ads that actually convert — Facebook and Google playbooks built for dirt world job sizes and close rates, not e-commerce Website conversion fundamentals — how to fix the homepage hierarchy mistakes costing you booked jobs Real client case studies with real numbers — including the demolition company that scaled from $40k to $230k a month in revenue, a 475% increase, in roughly a year The real cost of a lead — why CPL is a vanity metric and CAC is the only number that matters Reviews, reputation, and referral systems — built for a buyer market that's getting more skeptical, not less Who this is for: Owner-operators of land clearing, excavation, and demolition businesses who treat marketing like a foreign language. You know your trade cold. You operate the equipment, run the jobsite, and manage the crews. You've never been handed a playbook for the marketing side — until now.

What this isn't: A motivational paperweight. A pitch for a $5,000 course. A book about mindset or leveraging your authentic brand. If you want fluff, there's plenty of it on Amazon. This one's for the guys who'd rather hear what works than be sold another course.

About the author: Josh Stockel is the founder of Blue Goat Land Leads and host of the Land It Podcast . Over a decade of marketing experience in the dirt world. Hundreds of clients. Thousands upon thousands of leads generated. He writes contractor-to-contractor — real talk, no guru-speak. Based in Austin, Texas.

Booked jobs. Real revenue. A business that doesn't depend on word of mouth that keeps drying up.