Second Nature: How to Build Ecohabits that Stick

Amazon Best Seller and #1 New Release Second Nature: How to Build Ecohabits That Stick is your guide to overcoming the biggest barrier to sustainable living: your brain.

You want to live more sustainably. You’ve tried. It didn’t stick.

Not because you don’t care. Because most sustainability advice ignores how habits actually form.

Second Nature shows you how to make sustainable behavior automatic.

Drawing on real-world climate and sustainability experience, Lori Downs breaks down the psychology of habits and gives you a clear system to build ecohabits that last. Instead of relying on motivation, you’ll learn how to make small changes that fit into your daily routine and stay there.

Most sustainability advice focuses on information. This book focuses on behavior.

This book gives you a practical way forward if you’ve ever:

Started to go green, then slipped back into old habits Felt overwhelmed by where to start Wondered if your actions actually make a difference Inside you’ll find:

A simple system to build ecohabits How habit formation works and how to leverage its power How to overcome setbacks and break unfriendly habits Real examples you can apply at home, work, and in your daily routines Worksheets to plan, track, and reinforce your progress You don’t need to overhaul your life. You need a method that works.

Make sustainability part of what you do every day, without overwhelm and without overhauling your life.