Web3, AI & IP: How to Protect Your Brand and Creativity in the Decentralized Era

What happens to creativity when technology moves faster than the law?

Web3, AI & IP is a practical and strategic guide for founders, creators, and brands navigating the decentralized digital economy. As blockchain, NFTs, and artificial intelligence redefine ownership, authorship, and brand identity, traditional legal frameworks are being tested like never before.

Written by international intellectual property expert Yulia Leshchenko , this book bridges the gap between law, technology, and creativity - translating complex legal concepts into clear, actionable insights.

Inside, you will discover:

How Web3 and blockchain are reshaping ownership and authenticity

Who owns AI-generated content and how to protect your role as a creator

How trademarks, brands, and reputation function in the metaverse

Real legal cases involving NFTs, digital assets, and global brands

Practical IP strategies for startups, entrepreneurs, and digital creators

Cross-border protection tools for operating globally in a decentralized world

This book is not about theory alone. It is a hands-on legal roadmap for anyone building value in digital environments: from founders launching Web3 projects to creatives working with AI, and brands expanding into virtual spaces.

Whether you are a lawyer, entrepreneur, artist, or innovator, Web3, AI & IP will help you protect what matters most: your ideas, your identity, and your future.