{"product_id":"b0ffhbrnyp","title":"Margins or Death: The No BS Playbook for Surviving and Winning in CPG","description":"\u003cp\u003eMargins or Death: The No-BS Playbook for Surviving and Winning in CPG\/FMCG\u003c\/p\u003e\n\n\u003cp\u003eMost CPG books are written by consultants.\u003c\/p\u003e\n\n\u003cp\u003eThis one’s written by a war-tested operator who’s actually done the work.\u003c\/p\u003e\n\n\u003cp\u003eMargins or Death  isn’t another fluffy business book filled with buzzwords and fake optimism. It’s a punch-to-the-gut field manual for founders, operators, and builders in food, beverage, and wellness who are sick of bleeding money, chasing broken advice, and pretending everything’s fine.\u003c\/p\u003e\n\n\u003cp\u003eThis is the no-BS survival guide to building a real CPG business — one that actually makes money.\u003c\/p\u003e\n\n\u003cp\u003eInside, you’ll get:\u003c\/p\u003e\n\n\u003cp\u003e•  Field-proven strategies  to increase margins without killing your brand.\u003c\/p\u003e\n\n\u003cp\u003e•  Brutally honest lessons  from scaling to 7,000+ stores — and surviving the fallout.\u003c\/p\u003e\n\n\u003cp\u003e•  A step-by-step blueprint  for managing co-mans, retailers, freight, promos, and chaos.\u003c\/p\u003e\n\n\u003cp\u003e•  Tools, calculators, and frameworks  you can steal immediately.\u003c\/p\u003e\n\n\u003cp\u003e•  War stories, red flags, and the truths  no one else will tell you.\u003c\/p\u003e\n\n\u003cp\u003e•  The Costco chapter  — why it can make or break your soul.\u003c\/p\u003e\n\n\u003cp\u003e•  The Final Battle Plan  — checklists and a Founder’s Survival Kit to keep you in the game.\u003c\/p\u003e\n\n\u003cp\u003eNo fluff. No “just believe in yourself” garbage. Every chapter is a weapon forged from real scars — freight bills, chargebacks, delistings, and the brutal math that kills brands.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re launching your first SKU or scaling to national retail, this book will help you stop guessing, start profiting, and build a CPG company that can actually go the distance.\u003c\/p\u003e\n\n\u003cp\u003eMargins aren’t optional.\u003c\/p\u003e\n\n\u003cp\u003eThey’re your oxygen.\u003c\/p\u003e\n\n\u003cp\u003eGet them right — or die trying.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52834921840856,"sku":"YSL57058","price":4.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3356\/2072\/files\/71HqWeY0kAL._SY1500.jpg?v=1793261541","url":"https:\/\/www.bookmebay.com\/products\/b0ffhbrnyp","provider":"BookMebay","version":"1.0","type":"link"}