Margins or Death: The No BS Playbook for Surviving and Winning in CPG

Margins or Death: The No-BS Playbook for Surviving and Winning in CPG/FMCG

Most CPG books are written by consultants.

This one’s written by a war-tested operator who’s actually done the work.

Margins or Death isn’t another fluffy business book filled with buzzwords and fake optimism. It’s a punch-to-the-gut field manual for founders, operators, and builders in food, beverage, and wellness who are sick of bleeding money, chasing broken advice, and pretending everything’s fine.

This is the no-BS survival guide to building a real CPG business — one that actually makes money.

Inside, you’ll get:

• Field-proven strategies to increase margins without killing your brand.

• Brutally honest lessons from scaling to 7,000+ stores — and surviving the fallout.

• A step-by-step blueprint for managing co-mans, retailers, freight, promos, and chaos.

• Tools, calculators, and frameworks you can steal immediately.

• War stories, red flags, and the truths no one else will tell you.

• The Costco chapter — why it can make or break your soul.

• The Final Battle Plan — checklists and a Founder’s Survival Kit to keep you in the game.

No fluff. No “just believe in yourself” garbage. Every chapter is a weapon forged from real scars — freight bills, chargebacks, delistings, and the brutal math that kills brands.

Whether you’re launching your first SKU or scaling to national retail, this book will help you stop guessing, start profiting, and build a CPG company that can actually go the distance.

Margins aren’t optional.

They’re your oxygen.

Get them right — or die trying.