Cut The Anchors and Cruise: 22 Hidden Revenue Killers and How to Overcome Them

What if the biggest threat to your business isn’t competition — but the revenue you’re unknowingly leaving on the table?
In Cut The Anchors and Cruise, business strategist Brian Livingston pulls back the curtain on the 22 hidden leaks silently draining your bottom line. Backed by decades of experience and a proven assessment system, this book delivers eye-opening insights, practical strategies, and real-world results. Whether you're doing $250K or $10M+ a year, you'll discover how to plug profit holes, unlock trapped revenue, and scale with clarity. If you're serious about growth, this book will show you where to find your next $100,000+ - without working harder.

Brian Livingston is a seasoned business strategist, revenue optimization expert, and founder of Waylott Business Assessment Strategies . With over two decades of experience uncovering hidden profits for small and mid-sized businesses, Brian has helped thousands of entrepreneurs recover millions in lost revenue. His proprietary 22-stage diagnostic framework has become a trusted roadmap for companies looking to grow smarter — not just bigger. A former police officer turned entrepreneur, Brian brings a no-nonsense, results-driven approach to business growth. When he's not helping clients scale, he’s hosting insightful podcasts, building high-impact coaching programs, or appearing on stages to share the strategies behind consistent, measurable success.