{"product_id":"b0ff44xkdv","title":"The Hidden Mechanics of IP: Demystifying Intellectual Property","description":"\u003cp\u003eUnlock the Hidden Value in Your Business with the Power of Intellectual Property\u003cbr\u003e\nIn today’s innovation-driven economy,  intangible assets  account for over 90% of a company’s value—yet most businesses overlook their greatest source of competitive advantage.  The Hidden Mechanics of IP®  demystifies  intellectual property (IP)  and reveals how to uncover, protect, and  commercialise your ideas, systems, brand, and know-how  for long-term success.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around Kate Wilson's transformative  Three Cogs Formula® — Competitive Edge ,  Competitive Intelligence , and  Collaboration —this book offers a practical roadmap for identifying, structuring, and scaling your  IP assets . Whether you're a startup founder, business advisor, investor, or seasoned entrepreneur, you’ll gain critical insights into: Building and protecting  brand value  through  trade marks ,  copyright ,  design registrations , and  goodwill Leveraging  patents ,  trade secrets , and  licensing agreements  to maximise technological innovation Enhancing operations with  internal IP systems ,  SOPs , and  franchise-ready documentation Using  IP due diligence ,  freedom to operate  searches, and  market validation  to avoid costly pitfalls Navigating international  IP strategy , enforcement, and  collaborative deal-making  with confidence Written with wit, clarity, and real-world case studies—including Coca-Cola®, Nike®, and McDonald’s®— The Hidden Mechanics of IP®  shows you how to think like an IP strategist and position your business for exponential growth.\u003cbr\u003e\nDon’t leave your best assets vulnerable. Discover the  hidden mechanics  that power today’s most successful brands—and learn how to make them work for you.\u003c\/p\u003e\n\n\u003cp\u003eTransform Ideas into Assets. Turn IP into Income.\u003cbr\u003e\nIn a world where  intellectual property  makes up more than 90% of business value, most organisations still fail to identify, protect, and leverage their most valuable assets.\u003c\/p\u003e\n\n\u003cp\u003eThe Hidden Mechanics of IP®  is your essential guide to unlocking the power of  intangible assets —from  trade marks  and  patents  to  copyright ,  design rights , and  trade secrets . Using the unique  Three Cogs Formula® — Competitive Edge ,  Competitive Intelligence , and  Collaboration —you’ll learn how to: Identify and commercialise hidden IP in your brand, operations, technology, and design Build strong IP strategies for growth, licensing, franchising, and partnerships Avoid costly mistakes with practical guidance on  IP registration ,  enforcement , and  international expansion With actionable insights, real-world examples, and expert tips from a seasoned  IP strategist , this book is perfect for  entrepreneurs, business owners, innovators, advisors , and anyone wanting to future-proof their ideas and build long-term value.\u003cbr\u003e\nProtect smarter. Grow faster. Leverage your IP with confidence.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52835106390232,"sku":"YSL58024","price":4.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3356\/2072\/files\/81QCHy6DPAL._SY1500.jpg?v=1793263148","url":"https:\/\/www.bookmebay.com\/products\/b0ff44xkdv","provider":"BookMebay","version":"1.0","type":"link"}