{"product_id":"b0btmssl4r","title":"Know What Matters: Lessons from a Lifetime of Transformations","description":"\u003cp\u003eRon Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed fast casual, a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a small cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25% over two decades, and outperforming both Starbucks and Chipotle. How did Shaich succeed repeatedly in such a tough industry? By discovering today what will matter tomorrow and never hesitating to undertake sweeping transformations to get the job done.\u003c\/p\u003e\n\n\u003cp\u003eTelling yourself the truth, knowing what really matters, and getting it done is the path to creating and sustaining a meaningful life, a market-leading business, and even a healthier society. Shaich's reflections are sometimes practical (Make smart bets), sometimes philosophical (Conduct an annual pre-mortem), often challenging (You don't own the business, the business owns you), and always incisive (You take the money, I'll take control.). Know What Matters is a powerful guide to building transformative businesses while leading a life you respect and leaving a positive impact on the world.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52841538224344,"sku":"YSL72947","price":7.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3356\/2072\/files\/71kyZi3mjHL._SY1500.jpg?v=1793335745","url":"https:\/\/www.bookmebay.com\/products\/b0btmssl4r","provider":"BookMebay","version":"1.0","type":"link"}