{"product_id":"b09lrgfbdz","title":"Transport for Humans: Are We Nearly There Yet? (Perspectives)","description":"\u003cp\u003eEngineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements – as well as the ways in which we use them – but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work–life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52841466626264,"sku":"YSL72322","price":9.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3356\/2072\/files\/71i5n8exFFL._SY1500.jpg?v=1793334649","url":"https:\/\/www.bookmebay.com\/products\/b09lrgfbdz","provider":"BookMebay","version":"1.0","type":"link"}