{"product_id":"b08ntwnqfq","title":"Content Inc.: Completely Updated and Expanded Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)","description":"\u003cp\u003eContent Inc.  is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.\u003c\/p\u003e\n\n\u003cp\u003eIn this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience.  Content Inc.  walks you through the entire process, showing how to:\u003c\/p\u003e\n\n\u003cp\u003eChoose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.\u003c\/p\u003e\n\n\u003cp\u003eContent Inc.  provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.\u003c\/p\u003e\n\n\u003cp\u003eApply the methods laid out for you in  Content Inc.,  and create the business of your dreams.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52838090604760,"sku":"YSL68562","price":9.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3356\/2072\/files\/81esl6BJMlS._SY1500.jpg?v=1793284323","url":"https:\/\/www.bookmebay.com\/products\/b08ntwnqfq","provider":"BookMebay","version":"1.0","type":"link"}