{"product_id":"b001jk9bge","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cp\u003eSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003c\/p\u003e\n\n\u003cp\u003eGreatness May Get You Nowhere  Focus Groups Don'ts  The More You Say, the Less People Hear \u0026amp;  Seeing the Forest Around the Falling Trees.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":52834953429208,"sku":"YSL57253","price":6.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3356\/2072\/files\/718qgRCH2BL._SY1500.jpg?v=1793261864","url":"https:\/\/www.bookmebay.com\/products\/b001jk9bge","provider":"BookMebay","version":"1.0","type":"link"}